People Counting Solutions

TrueView People Counter™

 

TrueView People Counter™ is the leading product for foot traffic.It is built on the most advanced algorithms for intelligent video available in the world. TrueView People Counter™ runs fully embedded in standard ceiling mounted network cameras and automatically counts in real time the number of people passing under the camera and in what direction.


 Critical dataTrueView People Counter™ provides the critical data you need to leverage your business. Use precise knowledge about visitor traffic to

TrueView People Counter™ provides the critical data you need to leverage your business. Use precise knowledge about visitor traffic to

  • measure how many of your visitors that actually buy
  • analyze customer flows and traffic trends
  • evaluate impact of advertising and promotions
  • improve staff planning
  • determine optimal opening hours
  • identify and reward high performing stores and employees

Conversion rateConversion rate is the ratio of the number of transactions and the number of visitors. It is considered to be one of the most accurate indicators of retail’s performance. By constantly monitoring the conversion rate, retailers get crucial information for improving profitability

Basic statistics in the web interface

TrueView People Counter™ is a stand-alone people counting application embedded directly in standard network cameras. All counting is done directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.

 Fully embedded

TrueView People Counter™ is a stand-alone people counting application embedded directly in standard network cameras. All counting is done directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.

Customer behavior analysis

In today’s competitive retail environment, success is dependent on a thorough understanding of existing and potential customers. Constantly changing customer preferences, eroding customer loyalty and the inherent complexity of large retail organizations demand increased analysis of the customer behavior such as

  • visitor traffic to store
  • where do shoppers go in the store
  • what do they look at
  • how many are queuing at the checkout
  • and more.

TrueView™

The TrueView™ product suite from Cognimatics is the leading camera based product suite for customer behavior analysis. Using standard network cameras loaded with Cognimatics leading technology for intelligent video it provides the retail industry with powerful tools for automatic customer behavior analysis.

Solutions

The TrueView™ product suite offers a flexible and scalable solution that can be configured to meet a variety of requirements. Data can be obtained in open formats that can be integrated into your systems with a minimum of work.

Basic people counting system

TrueView People Counter™ can be used in systems of any size ranging from a single store with one entrance to global retail chains with thousands of outlets.

A single store

For a single store place cameras loaded with TrueView People Counter™ at all the entrances and exits and connect them to your Ethernet. You can assign any one of the counter units to be master collecting counting data from all the others. Then simply point your web browser to the master unit and get statistics from all the counting units from a single source. The setup does not require any additional hardware or software.

Secure data

Data is stored on each counting unit up to one month. If you want to secure data older than that it has to be downloaded from each camera. This can be done by yourself and data can be obtained in a variety of open formats. It is also possible to use the optional software packet TrueView Web Report™ that does this automatically for you and from any number of counting units. Then data is stored in an open format on a central database that you have full control over and you can access and manage historical data conveniently from a single source.

Retail chain

For a chain of stores, configure the cameras in each store as in the single store case. Then in order to secure data download data regularly from all the counting units. If you use TrueView Web Report™ then this will be done automatically for you. Beside just storing the data the software also gives you a whole range of tools for managing and analyzing data.

Hot and cold zones in the store

With TrueView Cone Counter™ and TrueView Heatmap™ you can get information about where people go in your store.

Getting hard data

When you want to count how many people are occupying a well defined and smaller area then TrueView Zone Counter™ is the perfect tool. Put the camera loaded with TrueView Zone Counter™ and facing straight down directly above the area of interest and connect it to Ethernet. Then simply point your web browser to the camera's URL and get statistics on the number of people standing in the area visible by the camera. Data is stored on the camera for up to one month and can be download in a variety of open formats. The setup does not require any additional hardware or software. TrueView Zone Counter™ also works with TrueView Web Report™.

Visual tool

When you want to follow trends and gain insight into how people are using your store, but you do not necessarily need data about the exact number of people, then TrueView Heatmap™ is the perfect tool. Put the camera loaded with TrueView Heatmap™ in a position overlooking an area of interest. This area could in some cases be the entire store and the camera does not have to mounted in the ceiling. Then simply point your web browser to the camera's URL and get a visualization of where there has been movement over time. The setup does not require any additional hardware or software.

 

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